One of our international staffs was wondering why supermarkets have suddenly put so many roasted soy beans on the promotion shelves. Then I explained her the reasons:
The Last Day of Winter, “Setsubun” , is on the 3rd of February.
We throw and scatter roasted soy beans inside and outside our houses while saying, “Get goblins out of the house! Invite happiness into the home!” Besides, we eat a long sushi roll all in one go, while we are silently facing towards the year’s “lucky” direction with our eyes closed. Whilst eating, we also make a wish for good health and prosperity of the business. (There is also a myth saying that the sushi roll-eating culture comes from men making prostitutes eat sushi for fun in the Kansai area though. However, it has become popular all over Japan thanks to convenience stores marketing.)
At Happy House Vitamin Color last night, our staff brought home some beans and sushi rolls and enjoy the festive ritual with her housemate.